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Understanding the full potential of Influencer Marketing

Understanding the full potential of Influencer Marketing

Inspiration is the fuel of the travel industry. How can you inspire travelers to put your destination on the map, book through your platform or use your transportation mode? One of the most authentic ways is through a well planned influencer marketing strategy. That’s what we helped the airline Eurowings and destination management organization SalzburgerLand accomplish this summer.

Why connecting offline matters

Why connecting offline matters

It is an incredibly hot summer day in Salzburg. A group of people has already arrived at Boom Creative Lab, chatting outside while waiting for the third Instawalk Salzburg to start. The theme of this month's Instawalk is street photography. The special guests invited are the photographer Hannelore and a group of very talented breakdancers who will perform live during the Instawalk. 

The queen of engagement

The queen of engagement

Since 2011 over 300 million people are registered to share their photos. Everyday InstaMeets are happening all over the world and some selected brands already spent millions for advertising on the platform. Yes we are talking about Instagram, the next big social media platform.