Boom Creative Lab stopped by one of Europe's largest digital conference re:publica in Berlin to host an instawalk and check out the latest trends on the market. What's the social channel of the future? How can we use Big Data to solve problems? What are the challenges of the Internet of tomorrow? Those and many more questions were covered by more than 700 international speakers on 17 stages. Here is what you really need to know.
It is an incredibly hot summer day in Salzburg. A group of people has already arrived at Boom Creative Lab, chatting outside while waiting for the third Instawalk Salzburg to start. The theme of this month's Instawalk is street photography. The special guests invited are the photographer Hannelore and a group of very talented breakdancers who will perform live during the Instawalk.
We live in a world where every day we get floated with information, advertising and pieces of content. Only rarely, those messages truly capture us, surprise us or evoke our emotions. It is more often than not the subtle message behind it that makes us wonder and gets our attention. This is the moment when advertising becomes content; when content becomes context. That's when a message gets personal and reaches the goal each marketer dreams of - attention.
In the new frontier of digital marketing, well planned content strategies and neatly structured campaign processes are becoming less popular. Instead, on-the-fly marketing is the newly coined digital strategy, leaving room for the unexpected. Can brands truly afford being spontaneous in today's digital world?