Why are brands still hesitant about using influencers? What are marketers getting wrong? Boom Creative Lab deconstructs the myths preventing you from delivering your message to a larger market.
We live in a world where every day we get floated with information, advertising and pieces of content. Only rarely, those messages truly capture us, surprise us or evoke our emotions. It is more often than not the subtle message behind it that makes us wonder and gets our attention. This is the moment when advertising becomes content; when content becomes context. That's when a message gets personal and reaches the goal each marketer dreams of - attention.