Digital Thinking

5 Myths About Influencer Marketing

5 Myths About Influencer Marketing

Why are brands still hesitant about using influencers? What are marketers getting wrong? Boom Creative Lab deconstructs the myths preventing you from delivering your message to a larger market.

Go Live or Go Home

Go Live or Go Home

Posting photos and videos to share special moments on social media channels became officially outdated! Why? Well, Facebook launched a new function called "Facebook Live" - a streaming service, which enables users and brands to take their friends and fans with them wherever they go - in real time!

 

One second of attention

One second of attention

We live in a world where every day we get floated with information, advertising and pieces of content. Only rarely, those messages truly capture us, surprise us or evoke our emotions. It is more often than not the subtle message behind it that makes us wonder and gets our attention. This is the moment when advertising becomes content; when content becomes context. That's when a message gets personal and reaches the goal each marketer dreams of - attention.

Toolbox #2

Toolbox #2

Once per week we open our social media toolbox and share one of the tools we love the most with you. Today we picked IFTTT, a really fantastic tool to make the Internet work for you.