We helped Gasteinertal Tourism drive web traffic and increase their summer bookings through a full digital campaign.
One year ago, a man called Franz Seher approached us with an inspiring vision. He wanted to make this world a better place by opening a zero waste supermarket in Linz, Austria. We were thrilled to be part of this journey to establish a new brand from scratch and help connect with a new audience in a meaningful way.
We live in a world where every day we get floated with information, advertising and pieces of content. Only rarely, those messages truly capture us, surprise us or evoke our emotions. It is more often than not the subtle message behind it that makes us wonder and gets our attention. This is the moment when advertising becomes content; when content becomes context. That's when a message gets personal and reaches the goal each marketer dreams of - attention.
In the new frontier of digital marketing, well planned content strategies and neatly structured campaign processes are becoming less popular. Instead, on-the-fly marketing is the newly coined digital strategy, leaving room for the unexpected. Can brands truly afford being spontaneous in today's digital world?