We wouldn’t blame you for thinking that Instagram TV (IGTV) is irrelevant for the modern digital marketer—after its much-celebrated creation, barely anyone has been able to generate meaningful engagement through the app. Until now. Video views on IGTV are skyrocketing. Here’s what you need to know:
The future of Facebook is on the horizon. In a recent post, Mark Zuckerberg outlined his privacy-focused vision for the future of social networking. Though this vision is more a set of goals than a list of concrete mechanisms, there are some components that point to clear ideas of what we can expect from the social media giant. Here’s our take:
People have a growing appetite for creating, posting and interacting with videos, especially on mobile. Facebook, for instance, averages more than 3 billion video views per day—more than 65% of which happen on mobile. Consumers are already sharing video content but many brands still need to get a hold of the next content trend.