Social Media Trends

Your next favorite format: Instagram TV

Your next favorite format: Instagram TV

We wouldn’t blame you for thinking that Instagram TV (IGTV) is irrelevant for the modern digital marketer—after its much-celebrated creation, barely anyone has been able to generate meaningful engagement through the app. Until now. Video views on IGTV are skyrocketing. Here’s what you need to know:

The Future of Facebook: A Shift from Public to Private

The Future of Facebook: A Shift from Public to Private

The future of Facebook is on the horizon. In a recent post, Mark Zuckerberg outlined his privacy-focused vision for the future of social networking. Though this vision is more a set of goals than a list of concrete mechanisms, there are some components that point to clear ideas of what we can expect from the social media giant. Here’s our take:

4 Social Media Trends to Pay Attention to in 2019

4 Social Media Trends to Pay Attention to in 2019

From the transformation of messaging apps, to the emergence of stunning augmented reality for immersive marketing experiences, there’s a lot to look forward to in 2019. Pay attention to these 4 trends to stay up-to-date and get ahead of the curve 💪

Go Live or Go Home

Go Live or Go Home

Posting photos and videos to share special moments on social media channels became officially outdated! Why? Well, Facebook launched a new function called "Facebook Live" - a streaming service, which enables users and brands to take their friends and fans with them wherever they go - in real time!

 

The value of Facebook video

The value of Facebook video

People have a growing appetite for creating, posting and interacting with videos, especially on mobile. Facebook, for instance, averages more than 3 billion video views per day—more than 65% of which happen on mobile. Consumers are already sharing video content but many brands still need to get a hold of the next content trend.