The year just started and companies all over are working on their creative strategy for 2015. Something new, something that sets them apart and makes profit skyrocket. Don’t we all want that? Only a few have really mastered the science of great storytelling through social media. Interestingly, the main competitors of Nike, Red Bull & Co who invest millions in their strategies, are the ones who don’t invest in marketing but social good.
Take a look at those four non-profits and what they are doing right: