It's time to take TikTok seriously. The China-based social media platform TikTok is turning into Facebook's biggest competitor. As of May 2020, TikTok was the 6th largest social network and the second most downloaded free app of the year. The app has 800 million monthly active users worldwide. In comparison, Instagram has 1 billion. If you haven't thought about your TikTok strategy yet, now is the time to do so. Here are five facts that will get you up to speed and help you get the most out of this new channel.
Successful social media marketing starts with understanding your audience. Witty messages and beautiful photos are not enough. You need to know who you're talking to, and what goes on inside their heads. Jobs-to-be-Done is a powerful framework that enables you to understand your customers in new ways. To discover not only what your customers want, but also why.
You got a couple of minutes? Then you should take a look at the brand new video-streaming app Quibi. It stands for Quick Bites and offers 10-minute shows and movies to watch on your smartphone. With stars like Steven Spielberg, Liam Hemsworth, Christoph Waltz and Jennifer Lopez, Quibi is not only great entertainment but also a new era in video content production. Launched on April 6, it already achieved 1.7 million downloads. Here are 3 things you can learn from this new video app to get your audience hooked.
The current pandemic has shaken us in ways we could have never imagined. Our entire world is in crisis and we have to answer new questions, need to find solutions to unforeseen problems and tackle unpredicted challenges. In these turbulent times, one thing is very clear: more people are relying on social media to communicate with each other and interact with local businesses and organizations. However only a few have considered the importance of social media in their crisis communication.
Are you ready to get your social media marketing in shape? Then join our #20daysofsocialmedia challenge 💪 In only 20 days you will learn how to set and follow your goals, create content with your smartphone, write engaging copy and set up a content calendar. This challenge is the perfect kick-start for everyone who wants to drive results, get more efficient and have fun. Whether you are a solopreneur, a one-person marketing department or want to refresh some of your skills - join us & get your social media in shape in 2020!
People have a growing appetite for creating, posting and interacting with videos, especially on mobile. Facebook, for instance, averages more than 3 billion video views per day—more than 65% of which happen on mobile. Consumers are already sharing video content but many brands still need to get a hold of the next content trend.
In a visual world it is very handy to have a tool that turns your photos into eye-catchers. And even better if this is possible on the go. The mobile photo-editing app Snapseed is the perfect tool for that. With a couple of swipes and clicks, you can make your image stand out. Here is how it works and a couple of useful Snapseed hacks everyone should know about.
It is an incredibly hot summer day in Salzburg. A group of people has already arrived at Boom Creative Lab, chatting outside while waiting for the third Instawalk Salzburg to start. The theme of this month's Instawalk is street photography. The special guests invited are the photographer Hannelore and a group of very talented breakdancers who will perform live during the Instawalk.
How do you get a quick overview of the most important updates, news and things happening every day? We searched for quite some time and found a great tool that helps us stay on top day and night. It's called Feedly. An all-in-one solution combining the best of reader, aggregator and pool for inspiration. The feedly reader lets you curate and read what matters to you.
We live in a world where every day we get floated with information, advertising and pieces of content. Only rarely, those messages truly capture us, surprise us or evoke our emotions. It is more often than not the subtle message behind it that makes us wonder and gets our attention. This is the moment when advertising becomes content; when content becomes context. That's when a message gets personal and reaches the goal each marketer dreams of - attention.
