Social Media Trends
Boom Creative Lab GmbH
5 Things You Need to Know About TikTok

It's time to take TikTok seriously. The China-based social media platform TikTok is turning into Facebook's biggest competitor. As of May 2020, TikTok was the 6th largest social network and the second most downloaded free app of the year. The app has 800 million monthly active users worldwide. In comparison, Instagram has 1 billion. If you haven't thought about your TikTok strategy yet, now is the time to do so. Here are five facts that will get you up to speed and help you get the most out of this new channel.

5 Things You Need to Know About TikTok
Social Media Strategy
Boom Creative Lab GmbH
How to Boost Your Social Media Strategy? Take a ...

Successful social media marketing starts with understanding your audience. Witty messages and beautiful photos are not enough. You need to know who you're talking to, and what goes on inside their heads. Jobs-to-be-Done is a powerful framework that enables you to understand your customers in new ways. To discover not only what your customers want, but also why.

How to Boost Your Social Media Strategy? Take a Look at Jobs-to-be-Done
Digital Thinking
Boom Creative Lab GmbH
3 things you can learn from streaming app Quibi ...

You got a couple of minutes? Then you should take a look at the brand new video-streaming app Quibi. It stands for Quick Bites and offers 10-minute shows and movies to watch on your smartphone. With stars like Steven Spielberg, Liam Hemsworth, Christoph Waltz and Jennifer Lopez, Quibi is not only great entertainment but also a new era in video content production. Launched on April 6, it already achieved 1.7 million downloads. Here are 3 things you can learn from this new video app to get your audience hooked.

3 things you can learn from streaming app Quibi for your video strategy
Best Practices
Boom Creative Lab GmbH
What to share on social media during a crisis?

The current pandemic has shaken us in ways we could have never imagined. Our entire world is in crisis and we have to answer new questions, need to find solutions to unforeseen problems and tackle unpredicted challenges. In these turbulent times, one thing is very clear: more people are relying on social media to communicate with each other and interact with local businesses and organizations. However only a few have considered the importance of social media in their crisis communication.

What to share on social media during a crisis?
#20daysofsocialmedia
Boom Creative Lab GmbH
Get your Social Media in shape in 20 days 💪

Are you ready to get your social media marketing in shape? Then join our #20daysofsocialmedia challenge 💪 In only 20 days you will learn how to set and follow your goals, create content with your smartphone, write engaging copy and set up a content calendar. This challenge is the perfect kick-start for everyone who wants to drive results, get more efficient and have fun. Whether you are a solopreneur, a one-person marketing department or want to refresh some of your skills - join us & get your social media in shape in 2020!

Get your Social Media in shape in 20 days 💪

Toolbox #3

Toolbox #3

Once per week we open our social media toolbox and share one of the tools we love the most with you. Today we picked Iconosquare, a tool that helps you keep track of Instagram on your browser.

The fantasy of real-time marketing

The fantasy of real-time marketing

In the new frontier of digital marketing, well planned content strategies and neatly structured campaign processes are becoming less popular. Instead, on-the-fly marketing is the newly coined digital strategy, leaving room for the unexpected. Can brands truly afford being spontaneous in today's digital world?

The queen of engagement

The queen of engagement

Since 2011 over 300 million people are registered to share their photos. Everyday InstaMeets are happening all over the world and some selected brands already spent millions for advertising on the platform. Yes we are talking about Instagram, the next big social media platform. 

Join the conversation

Join the conversation

Social Media Event Activation is booming. All major events now have it's own hashtag and Twitter handle to provide online directions for attendees to connect digitally. An event without a hashtag does not only mean missed data but also stops people from engaging online while attending. With those five simple rules, you will get attention during the event and connect meaningfully with the audience.

Toolbox #2

Toolbox #2

Once per week we open our social media toolbox and share one of the tools we love the most with you. Today we picked IFTTT, a really fantastic tool to make the Internet work for you.