According to AdAge, people are sharing 75% more videos to Facebook than they did a year ago. Alone in the U.S. people posted 94% more videos to the social network. With mobile applications like Beme and live streaming services like Periscope and Facebook Live, will see this number continue to rise in 2015.
Today's Video Consumption
A couple of months ago, Facebook hired Nielsen, a global consumer research company to find out the real value of social video ads for brands. According to their findings, it shows that from the moment a video ad was viewed (even before one second), lift happened across ad recall, brand awareness, and purchase consideration.
As digital video consumption continues to grow, brands are increasingly turning to online video ads. If you are looking for some inspiration how to create a powerful video ad for your brand you can dive into Facebook's new Video Ad Creative Spothlight platform where successful ad campaigns of brands are featured on a monthly basis.
Facebook Video Metrics
The video metrics in Page Insights and Ads Reporting will help you understand your audience's engagement with video content. Some of the metrics Facebook included are video views, unique video views, the average duration of the video view and audience retention. Video metrics are available for all paid and organic videos uploaded directly to the Facebook Page. Facebook also designed a video guide which you can view here.
At Boom Creative Lab we understand the importance of video for our clients´ content strategies. Here is one of the latest social video campaigns we did for SalzburgerLand Tourism.
Do you want to know more about video trends and content strategies for your brand? We are happy to share more information about our video services with you. Get in touch!