How do you get a quick overview of the most important updates, news and things happening every day? We searched for quite some time and found a great tool that helps us stay on top day and night. It's called Feedly. An all-in-one solution combining the best of reader, aggregator and pool for inspiration. The feedly reader lets you curate and read what matters to you.
One second of attention
We live in a world where every day we get floated with information, advertising and pieces of content. Only rarely, those messages truly capture us, surprise us or evoke our emotions. It is more often than not the subtle message behind it that makes us wonder and gets our attention. This is the moment when advertising becomes content; when content becomes context. That's when a message gets personal and reaches the goal each marketer dreams of - attention.
Toolbox #3
The fantasy of real-time marketing
In the new frontier of digital marketing, well planned content strategies and neatly structured campaign processes are becoming less popular. Instead, on-the-fly marketing is the newly coined digital strategy, leaving room for the unexpected. Can brands truly afford being spontaneous in today's digital world?