It was a sunny spring day in Berlin beginning of May when the tenth edition of one of Europe's largest digital conference opened its doors to 8.000 visitors from more than 60 countries. For three days we joined the international digital community, exchanged the latest trends, dove into the technology of the future and hosted the very first re:publica instawalk.
Here is a quick overview of the hottest topics of this year:
Undeniably, the most talked about social platform of re:publica. Session from "Snapchat for grown-ups", Snap Meet-Ups and a case study of the UK Parliament to countless visitors who "snapped" the latest conference updates. However, it's not a channel for each and every brand. If your target group doesn't use it, you should think twice to add it to your digital media mix.
2) Virtual Reality
Omnipresent at the conference, virtual reality fully arrived in today's world. Google's VR cinema, ZDF's rich VR stories and many, many more games and installations were part of the re:publica program 2016. Brands need to start thinking about VR storytelling opportunities and exploring new content strategies.
Apps and technologies that help us live better lives are not uncommon anymore. Fitness tracking with Runtastic, heart rate monitors with Apple Watch and sleep tracking with the Fitbit are just a few examples. Applications like mySugar and the Clue app are using big data provided by the user to improve health treatments for diabetis and women around the globe. The trend of measuring and monitoring one's body functions is here to stay. Brands need to think about personalization of services in a way that was never here before.
More highlights of this year's re:publica TEN
- Boom Creative Lab instawalk #rptenwalk.
- Jeff Kowalski's session on the shape of things to come.
- The live conference with Edward Snowden