Toolbox #1

Once per week we open our social media toolbox and share one of the tools we love the most with you. Today we picked Keyhole, a really fantastic social media listening tool. 

What can it do for you?

Keyhole is a social media listening tool, specialized on keywords and hashtags for Facebook, Twitter and Instagram. It helps you identify influencers, listen to their conversations, find out more about your users demographics. Keyhole is also a nice benchmarking tool if you want to take a look at your competitors hashtag campaign or find out more about a trending topic.

How does it work?

Let's say your are running a campaign with a specific name or hashtag. You can enter it to the Keyhole search bar and within a minute you can find out:

  • Who your most influential users are
  • Who recently shared the hashtag or keyword
  • Demographics of the most active users
  • What other keywords are used in the same context
keyhole interface

Why do we like it?

We have used Keyhole to track multiple campaigns now. Aside from it's intuitive interface and great advanced search features, it's a practical way to get a quick overview about real time conversations and knowing which platform users like to talk about it. 

keyhole advanced search

 

Give it a try and let us know how you like it.