Can we provide more positive value to ourselves, our environment and our business? At Boom we have been asking ourselves these questions for quite some time. What would this entail and how can we make it work? We do not have a physical product that could be produced in a sustainable way like the big role model Patagonia nor are we a non-profit organization like Charity Water. So can we actually make a difference as an agency? We went for the answer YES and started working on our conscious business culture.