Social Media Trends
Boom Creative Lab GmbH
5 Things You Need to Know About TikTok

It's time to take TikTok seriously. The China-based social media platform TikTok is turning into Facebook's biggest competitor. As of May 2020, TikTok was the 6th largest social network and the second most downloaded free app of the year. The app has 800 million monthly active users worldwide. In comparison, Instagram has 1 billion. If you haven't thought about your TikTok strategy yet, now is the time to do so. Here are five facts that will get you up to speed and help you get the most out of this new channel.

5 Things You Need to Know About TikTok
Social Media Strategy
Boom Creative Lab GmbH
How to Boost Your Social Media Strategy? Take a ...

Successful social media marketing starts with understanding your audience. Witty messages and beautiful photos are not enough. You need to know who you're talking to, and what goes on inside their heads. Jobs-to-be-Done is a powerful framework that enables you to understand your customers in new ways. To discover not only what your customers want, but also why.

How to Boost Your Social Media Strategy? Take a Look at Jobs-to-be-Done
Digital Thinking
Boom Creative Lab GmbH
3 things you can learn from streaming app Quibi ...

You got a couple of minutes? Then you should take a look at the brand new video-streaming app Quibi. It stands for Quick Bites and offers 10-minute shows and movies to watch on your smartphone. With stars like Steven Spielberg, Liam Hemsworth, Christoph Waltz and Jennifer Lopez, Quibi is not only great entertainment but also a new era in video content production. Launched on April 6, it already achieved 1.7 million downloads. Here are 3 things you can learn from this new video app to get your audience hooked.

3 things you can learn from streaming app Quibi for your video strategy
Best Practices
Boom Creative Lab GmbH
What to share on social media during a crisis?

The current pandemic has shaken us in ways we could have never imagined. Our entire world is in crisis and we have to answer new questions, need to find solutions to unforeseen problems and tackle unpredicted challenges. In these turbulent times, one thing is very clear: more people are relying on social media to communicate with each other and interact with local businesses and organizations. However only a few have considered the importance of social media in their crisis communication.

What to share on social media during a crisis?
#20daysofsocialmedia
Boom Creative Lab GmbH
Get your Social Media in shape in 20 days 💪

Are you ready to get your social media marketing in shape? Then join our #20daysofsocialmedia challenge 💪 In only 20 days you will learn how to set and follow your goals, create content with your smartphone, write engaging copy and set up a content calendar. This challenge is the perfect kick-start for everyone who wants to drive results, get more efficient and have fun. Whether you are a solopreneur, a one-person marketing department or want to refresh some of your skills - join us & get your social media in shape in 2020!

Get your Social Media in shape in 20 days 💪

Influencer Marketing

We Won a German Brand Award!

We Won a German Brand Award!

We just got back from the German Brand Convention in Berlin where we received a German Brand Award for Excellence in Brand Strategy & Communication, specifically for influencer marketing!

Jacob Riglin: Influencer, Photographer & Entrepreneur

Jacob Riglin: Influencer, Photographer & Entrepreneur

What usually leads travel influencer/photographer/entrepreneur Jacob Riglin to take on a new project? We caught up with him to find out…

Anna Heupel: Influencer, Photographer & Free Spirit

Anna Heupel: Influencer, Photographer & Free Spirit

Anna Heupel is a professional photographer, travel blogger, and content creator from Germany. Here are 2 major lessons that can be learned from Anna’s work as an influencer:

Pursuing Your Passion: An Interview with Travel Influencer Manuel Dietrich

Pursuing Your Passion: An Interview with Travel Influencer Manuel Dietrich

From its myths to its many success stories, we hear a lot about brands and influencer marketing. But rarely are influencers themselves given the chance to talk about their professional lives outside of their social channels. So, we caught up with one of our favorite influencers to learn more about the highlights and challenges of being immersed in the influencer world.

5 Myths About Influencer Marketing

5 Myths About Influencer Marketing

Why are brands still hesitant about using influencers? What are marketers getting wrong? Boom Creative Lab deconstructs the myths preventing you from delivering your message to a larger market.