It's time to take TikTok seriously. The China-based social media platform TikTok is turning into Facebook's biggest competitor. As of May 2020, TikTok was the 6th largest social network and the second most downloaded free app of the year. The app has 800 million monthly active users worldwide. In comparison, Instagram has 1 billion. If you haven't thought about your TikTok strategy yet, now is the time to do so. Here are five facts that will get you up to speed and help you get the most out of this new channel.
Successful social media marketing starts with understanding your audience. Witty messages and beautiful photos are not enough. You need to know who you're talking to, and what goes on inside their heads. Jobs-to-be-Done is a powerful framework that enables you to understand your customers in new ways. To discover not only what your customers want, but also why.
You got a couple of minutes? Then you should take a look at the brand new video-streaming app Quibi. It stands for Quick Bites and offers 10-minute shows and movies to watch on your smartphone. With stars like Steven Spielberg, Liam Hemsworth, Christoph Waltz and Jennifer Lopez, Quibi is not only great entertainment but also a new era in video content production. Launched on April 6, it already achieved 1.7 million downloads. Here are 3 things you can learn from this new video app to get your audience hooked.
The current pandemic has shaken us in ways we could have never imagined. Our entire world is in crisis and we have to answer new questions, need to find solutions to unforeseen problems and tackle unpredicted challenges. In these turbulent times, one thing is very clear: more people are relying on social media to communicate with each other and interact with local businesses and organizations. However only a few have considered the importance of social media in their crisis communication.
Are you ready to get your social media marketing in shape? Then join our #20daysofsocialmedia challenge 💪 In only 20 days you will learn how to set and follow your goals, create content with your smartphone, write engaging copy and set up a content calendar. This challenge is the perfect kick-start for everyone who wants to drive results, get more efficient and have fun. Whether you are a solopreneur, a one-person marketing department or want to refresh some of your skills - join us & get your social media in shape in 2020!
Have you lost touch with your audience’s needs? As businesses, we can become so caught up in sales that we forget who we are doing it for - our customers. And we forget to take a step back and listen to what they need. But that’s a big mistake. Here are the 4 reasons why listening to your audience is so important.
Engaging your audience on social media is hard. Converting them is even harder. Posting on the regular only gets you so far, and paid ads get expensive fast. But what if there’s a social media platform that could make all the difference for your brand? Right now, LinkedIn is one of the hottest channels for social media marketing—for B2B and B2C brands! Find out the 6 reasons why you should start marketing on LinkedIn today.
Social media changes fast. For many businesses it already used to be challenging to keep up with trends pre-covid, but last year sent the pace of change into overdrive. And while 2020 was all about video, live-streaming, and Zoom calls, there are new trends on the horizon. Want to know what they are, and what you should keep an eye on as a brand? Here are our predictions for the 6 biggest social media trends in 2021.
The killing of George Floyd sparked anti-racism protests all over the globe, and put inclusivity on the worldwide agenda. But as companies rushed to show their solidarity with the movement on social media, many had trouble getting their message out in the best way. It might make you wonder: what is an appropriate response? While it's tough, here are five inspiring examples of brands that did an amazing job addressing inclusivity.
You know loyal customers are gold for your business. So how do you ensure you always serve clients in the best possible way? How do you build a truly loyal customer base, that won't just use your product or service, but love and share it with others? The customer journey is a powerful and easy tool to help you optimise the moments people interact with your brand, and acquire happy and loyal customers. Read on to get started and its power.
