Social Media Event Activation is booming. All major events now have it's own hashtag and Twitter handle to provide online directions for attendees to connect digitally. An event without a hashtag does not only mean missed data but also stops people from engaging online while attending. With those five simple rules, you will get attention during the event and connect meaningfully with the audience.
In order to have a professional presence on social media, a business should be on Facebook, Twitter, Instagram, YouTube & Co. Each platform has its own ecosystem that requires resources, time and additional skills. The following four questions will help you evaluate a platform before even sharing your first post.
Companies are rolling out their cross-channel content strategies for 2015. If you still need a little input to set your brand up for success & get your head wrapped around your social media storyline, take a look at our four questions every brand needs to ask itself before launching a new social presence.
The year just started and companies all over are working on their creative strategy for 2015. Something new, something that sets them apart and makes profit skyrocket. Don’t we all want that? Only a few have really mastered the science of great storytelling through social media. Interestingly, the main competitors of Nike, Red Bull & Co who invest millions in their strategies, are the ones who don’t invest in marketing but social good.
Take a look at those four non-profits and what they are doing right: