Social Media

The Future of Facebook: A Shift from Public to Private

The Future of Facebook: A Shift from Public to Private

The future of Facebook is on the horizon. In a recent post, Mark Zuckerberg outlined his privacy-focused vision for the future of social networking. Though this vision is more a set of goals than a list of concrete mechanisms, there are some components that point to clear ideas of what we can expect from the social media giant. Here’s our take:

The value of Facebook video

The value of Facebook video

People have a growing appetite for creating, posting and interacting with videos, especially on mobile. Facebook, for instance, averages more than 3 billion video views per day—more than 65% of which happen on mobile. Consumers are already sharing video content but many brands still need to get a hold of the next content trend.

Toolbox #3

Toolbox #3

Once per week we open our social media toolbox and share one of the tools we love the most with you. Today we picked Iconosquare, a tool that helps you keep track of Instagram on your browser.

The fantasy of real-time marketing

The fantasy of real-time marketing

In the new frontier of digital marketing, well planned content strategies and neatly structured campaign processes are becoming less popular. Instead, on-the-fly marketing is the newly coined digital strategy, leaving room for the unexpected. Can brands truly afford being spontaneous in today's digital world?

The queen of engagement

The queen of engagement

Since 2011 over 300 million people are registered to share their photos. Everyday InstaMeets are happening all over the world and some selected brands already spent millions for advertising on the platform. Yes we are talking about Instagram, the next big social media platform.